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Simple Guide to SEO

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On Page (site) SEO
Off Page (Site) SEO

Basic On Page (Site) Optimization

Golden Rules…..
Do Not overdo it.
Do Not Add More and More Keywords on the pages.
KISS (Keep it simple s…) – use up to five keywords or keyword phrases for each page on your website and optimize for those.

Title Tag
The title tag on pages of the website tells search engines what the page is about. It should be 70 characters or less and include your business or brand name and keywords that relate to that specific page only. This tag is placed between the <HEAD> </HEAD> tags near the top of the HTML code for the page.

Meta Description
The meta description on pages of the website gives search engines a little more insight into what your page is about. write the meta description with a human audience in mind that includes the page’s main keywords, as the meta description does show up in search results.

While the title tag and the meta description are the most important SEO elements, they are not the only ones. Be sure to incorporate the following into your website’s page content for further search optimization.

Header Tags – The <H1></H1> tags surround the post title – there should only be one set of <H1></H1> tags per page. The <H2></H2> and <H3></H3> tags surround subheadings on the page – there can be multiple instances of both. Using header tags helps both readers and search engines break up the content into digestible sections.
Image Name & ALT Tags – Place good keywords for both the image name and the alt tag. As the goal is to optimize it for the keywords on-site search optimization. This helps search engines find good images for their image search based on the keywords specified.

Bolded Text – Occasionally bolding a selection of text to get a reader’s attention can also help search engines distinguish other important information and keywords in the page’s content.

Content (Most Important )
Content is great for both the website visitors and search engines. The more content, the more likely visitors will stick around on the website. And the more content (with Keywords), the more likely search engines will be to put more of website’s pages in the search index.

The key to pleasing both search engines and visitors is to have quality content on the website.

Creating quality content for your website can be a huge investment, but it is worth it..

Basic Off Page (Site) Optimization (Link Building)

Link building is probably one of the most talked (and debated about) SEO task.
The basic goal of link building is to get other websites to link to yours. If you think about ranking at the top of search results as a popularity contest, then links are like votes saying your website deserves to be ranked highly. Getting links with keyword anchor text will help you rank specifically for the keywords that are linked to. For example, Adobe Reader ranks number one for the keywords click here because so many websites linked to it using the anchor text click here to download Adobe Reader.

There are lots and lots of ways to do it – some good, and some not so good.
in a nut shell three kinds of links and link building techniques.

Organic Links – These are links you don’t have to ask for, and they are the best kind. Especially if you can get them on sites with high authority such as major news outlets and other well-recognized name websites.

Whitehat – This basically stands for good, quality link building (the kind you should strive for).

Blackhat – This stands for spammy, low-quality link building (the kind you should avoid).

Most websites will have a hard time generating enough organic links to raise their rankings in search engines. This is why link building is such a popular services.

But you can get started on building quality links by doing some of the following activities.

Submitting guest blog posts to popular blogs in your industry. Generally, you will get a link back to your website in an author box at the top or bottom of your post’s content.

Reaching out to related (but not competitive) businesses to see if they will link to you. A good way to do this is to see if the businesses you work with have link pages on their site for partners, vendors, suppliers, etc.

Create local search profiles (if applicable) and social media profiles. While the links do not always count towards search rankings, they can attract clicks which will generate more incoming traffic to your website.

Submit your website to applicable industry directories or, alternatively, buy advertising. For example, anyone in the wedding business could get listings with a link back to their website on The Knot, The Wedding Channel, and other similar sites. Bypass low-quality directories that have nothing to do with your industry or ones that link to shady websites in the adult, pharmaceutical, or online casino industries.

Create link worthy content. Infographics are a great example – you create a beautiful image representing important information and allow others to use the infographic on their own website in exchange for linking back to yours as credit.

Social networking is Important. create business pages on all possible medium


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